5 Minutes with Entrepreneur Jeffrey Doucet
July 9th, 2009Q. What is the best way to keep in contact with your clients?
A. Telephone Sales Skills…
If You Are Not Appearing,
You Are Disappearing!
For the sales professional, effective telephone sales skills is not about selling over the phone. Nor is it about closing deals or even providing a quote. The telephone is currently the second best medium for demonstrating to your clients that you are truly interested in them. Once video calls are more streamlined and common place it will be the better choice. The most effective way to secure your position with your clients, of course, is showing up in person.
I am not suggesting that emails, news letters, greeting cards, and related communication methods are ineffective. I am definitely hinting to demonstrate to your client you really care it has to be more than a note, card, or email. It must be regular and personal. Hence the need for telephone sales skills.
By the way, note the reference to client and not prospect or customer. Prospects and customers require much more interaction to move them to client status.
The title, “If you are not appearing, you are disappearing”, is not original. I heard it on a personal development CD and it stuck. Regardless of the product or service you represent, to ensure the client comes back, stays with you, doesn’t switch to a competitor, you must maintain personal contact. If you are not appearing, that is maintaining personal contact, you are disappearing.
Effective telephone sales skills means you are listening far more than your are talking. You are listening for what the client doesn’t say as much as you are listening to what he/she does say. Telemarketing training emphasizes a script. This works well here too.
You are making phone contact with your client as a courtesy to ensure all is well with the service or product you provided them. You are not simply dialing to fill in time or to waste your client`s. You have a purpose, at minimum, to let the client know you care. You can create a script for opening and closing the call that will keep you on track. Scripts work.
If you were to listen in, witness the telephone sales skills of professionals, you would observe they are prepared, sincere, and time sensitive. A well positioned call is no more than a couple of minutes long. Sincerity comes through in the sales pro’s voice, intonation, wording. And, as in all sales relevant interactions, the sales pro is a sponge soaking in any hint of opportunity or threat.
In the sales arena, how do the majority of sales people handle their follow up? Maybe an after sale call. Maybe a one year anniversary card. Maybe a news letter. How much more repeat and referral business do you think you would get if you scheduled a personal call to your clients once a quarter? Make no mistake, telephone sales skills are essential to growing your sales.
Remember: Nothing happens until someone sells something.
Jeffrey Doucette
Sales Professional and Coach
http://www.selling-process-tips.com